How Automation Can Help Brokers Chase New Business
September 22, 2023

How Automation Can Help Brokers Chase New Business

Manually chasing new business can be a very time consuming and repetitive task. This is why many brokers are embracing automation to assist them in pursuing new clients, and building trusted relationships.

In this post, we outline how automating emails enables brokers to streamline their outreach efforts, maintain consistency, and efficiently nurture leads.

1. Prompt & Efficient Communication

Automation allows brokers to send immediate follow-up emails to prospects who have expressed interest or requested information. This ensures that potential clients receive a timely response, which can be crucial in a competitive market.

Automating introductory emails, document chases, and reminders, also frees up brokers' time. This allows them to focus on more strategic activities, such as client consultations and relationship-building.

Below is a diagram outlining an example flow for chasing new business via automated emails:

2. Lead Nurturing

Automated email sequences can be set up to nurture leads over time. Brokers can send a series of targeted emails that provide valuable information about insurance products, address common questions, and highlight the broker's expertise. These drip campaigns keep prospects engaged and gradually build trust.

Ensuring that all prospects receive consistent messaging and information also reinforces the broker's professionalism and brand identity, making a positive impression on potential clients.

3. Lead Scoring

Some automation platforms offer lead scoring capabilities where brokers can assign scores to prospects based on their engagement with emails, website visits, and other interactions. This helps brokers prioritise follow-up efforts on prospects who are most likely to convert.

4. Efficient Contact Management

Automation tools often come with contact management features that help brokers organise and categorise leads and clients. This ensures that brokers have easy access to prospect information when they need it.

5. Personalisation

Personalising email content based on prospect data is an important way to stand out from competitors and interact with prospects. By addressing recipients by their names and tailoring the message to their specific needs and preferences, brokers can create a more engaging and impactful communication strategy.

In a recent Benchmark report 80% of customers say communications are ‘somewhat’ or ‘very important' to the overall customer experience.

6. Segmentation

Automation platforms often offer segmentation capabilities which brokers can utilise to categorise prospects based on factors like demographics, interests, or where they are in the sales funnel. Along with personalisation this allows for highly targeted and relevant email content which can assist in winning new business.

7. Tracking and Analytics

Automation systems provide valuable insights into email performance. Brokers can track open rates, click-through rates, and other engagement metrics to assess the effectiveness of their email campaigns. This data can inform adjustments and refinements to improve results.

In conclusion, automating emails can be a game-changer for insurance brokers looking to chase new business. It streamlines communication, maintains consistency, and allows brokers to provide personalised and timely information to prospects. By leveraging automation, brokers can efficiently nurture leads, increase engagement, and ultimately convert prospects into valuable clients.

Below is feedback we received from KennCo Insurance after we helped them improve their digital communication.

At Circulator, we specialise in digital customer communication and email marketing and help insurance companies to grow. Please contact us if you’re looking for assistance with automating how you chase new business or with any other digital communication matter.

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