How Can Digitising Quotes Benefit Brokers?
September 29, 2023

How Can Digitising Quotes Benefit Brokers?

Automating quote notifications can significantly benefit insurance brokers in several ways, enhancing their efficiency, responsiveness, and overall service quality.

In this blog we outline some of these key advantages that come with digitising quote communications:

1. Timely Follow-Ups

Automated quote notifications can be configured to trigger timely follow-up actions. For example, if a client receives a quote notification but hasn't responded within a specified time frame, the system can automatically send a reminder, ensuring that no potential opportunities are missed.

This also demonstrates professionalism and responsiveness, which can set brokers apart in a competitive market.

Below is a diagram showing the process of automated quote notifications:

2. Administrative & Cost Savings

Manually sending out quote notifications and chasing replies can be time-consuming and costly.  Automating these processes lessens the administrative burden, reducing the need for manual data entry, printing, and postage, as well as the potential for errors that can result in additional expenses. Time saved via digitisation can be better spent on revenue generating activities.

3. Communication Tracking

Automated systems can help maintain comprehensive records of client interactions, including quote notifications. Brokers can monitor client interactions such as when they were opened and whether clients clicked on any links. It also allows for consistency in communication with prospects and customers.

4. Efficient Cross-Selling and Upselling

A further benefit of automation platforms is the ability to identify cross-selling and upselling opportunities based on clients' current policies and preferences. Brokers can include relevant offers or information in their automated quote notifications, increasing the potential for additional sales.

5. Personalisation

Automation doesn't mean sacrificing personalisation. Brokers can tailor automated quote notifications to include personalised messages, addressing clients by name and referencing their specific insurance needs. This personal touch can enhance client satisfaction and trust.

Below is feedback from First Ireland on how Circulator helped them add a personal touch to their digital communications

In summary, automating quote notifications can streamline insurance brokers' operations, enhance client service, and boost overall efficiency. By leveraging technology to deliver timely, personalised, and consistent communications, brokers can not only save time and reduce administrative burdens but also strengthen client relationships and drive business growth.

At Circulator, we specialise in digital customer communication and email marketing and help insurance companies to grow. Please contact us if you’re looking for assistance with automating your quote notifications or with any other digital communication matter.

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