How Automated Onboarding Helps Brokers
October 6, 2023

How Automated Onboarding Helps Brokers

Automated onboarding can be a game-changer for insurance brokers, streamlining the process of bringing new clients into the fold and enhancing the overall client experience.

Read on to see how automated onboarding can benefit insurance brokers:

1. Efficiency and Speed

Automating the way you onboard customers helps accelerate the process of enrolling new clients. It eliminates the need for manual paperwork and reduces administrative tasks. This allows brokers to easily onboard clients quicker and more efficiently.

2. Streamlined Communication

Automated communication tools can send clients welcome emails, introductory materials, and important contact information. This helps ensure clients have easy access to relevant resources that they need.

The graph below was taken from a 2023 benchmark report by Smart Communications and shows how customers now want to be communicated with regarding insurance:

3. Consistency

Automation ensures that each new client experiences a consistent and standardised onboarding process. This consistency shows the broker's professionalism and reinforces their brand identity. This can also minimise data entry errors and omissions, which can be very common when using manual onboarding processes. Automated communication reduces the risk of mistakes and ensures accurate client information.

4. Compliance

Automated systems ensure that clients complete all necessary compliance forms and documentation during the onboarding process. This gives brokers an advantage with meeting regulatory requirements and industry standards.

5. Integration with CRM Systems

The introduction of automating the onboarding of customers can seamlessly integrate with Customer Relationship Management (CRM) systems. This allows brokers to maintain comprehensive client profiles and track interactions for reference in the future.

6. Client Portal Access

Automated onboarding often includes client portal access. This will allow clients to review their policy details, make changes, and access important documents, providing a self-service option. This helps save valuable time for a broker.

7. Cost Savings

Reducing the need for manual data entry and administrative work, can lead to cost savings over time. Brokers can therefore reallocate resources and budget to other critical tasks.

8. Cross-Selling Opportunities:

During the onboarding process, brokers can use automation to identify potential cross-selling opportunities based on clients' needs and preferences. This can lead to increased sales and revenue.

In summary, automated onboarding transforms the way insurance brokers bring new clients on board. It improves efficiency, accuracy, and client engagement while reducing the administrative burden. With automated onboarding, brokers can create a positive first impression, and streamline compliance, ultimately enhancing the overall client experience and driving business growth.

At Circulator, we specialise in digital customer communication and email marketing and help insurance brokers to grow.

Please contact us if you’re looking for assistance with automating the way in which you look to onboard new customers or with any other digital communication matter.

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