LEAD GEN COMMUNICATIONS

Lead communications that deliver growth.

Helping brokers to design, build and optimise lead generating landing pages and forms. Generating data rich, qualified leads whilst ensuring GDPR compliancy.

brokers should

Invest and nurture leads

Flowchart illustrating lead generation steps: marketing campaign, landing page, lead capture form, automated email follow-ups, scheduling, agent contact, and lead qualification with icons for each stage.

Improve data collection and transfers.

Data collection happens in real time and can be integrated with your management system or CRM.

Laptop displaying a form with checkboxes, radio buttons, and a text area, with a green notification showing a thumbs-up icon and the word Submitted.
Laptop displaying Innovu Insurance motor quote form next to a smartphone showing quote details, with indicators for 'Submitted' and 'Email Confirmation' steps.

Build high converting forms and landing pages.

When a broker is not fully online we build the highest converting forms and landing pages which can follow with a campaign workflow automation.

Target the right audiences.

Collecting data from lead generation forms allow brokers to understand more about their customers and the exact insurance products they are interested in.

Flowchart showing steps: Navigate to landing page, form submitted, circulator application leading to submission confirmation and 45 days to renewal, then to nurture campaign.
Leverage Policy Data

Leverage your database to generate leads.

Send campaigns to current customers where they have not provided a renewal date for other insurance products. CTA should be landing page for renewal date capture to target when the time is right.

Design effective referral programs.

Circulator can create customised referral programs that help brokers / agents to generate new leads and increase customers’ loyalty simultaneously.

Three-step referral process: Step 1 refer a friend, Step 2 friend becomes a customer, Step 3 you get rewarded.
Flowchart showing lead nurturing process from New Lead to Evaluation, then to Customer or Nurture, with Reactivated Lead looping to Nurture.

Automate your lead nurturing.

Nurture leads with timely and relevant communications. Track lead behaviour and send automated personalised campaigns triggered by actions to build the relationship and increase the chances for a successful conversion.

MBC Insurance

"Our digital communications assist with driving customers to our online portal which reduces our cost-to-serve and improves our customer's experience."

Brian McMahon
Director
Laptop screen showing an email from MBC Insurance about home insurance policies with a headline, brief message, and a red 'Your Renewal Date' button.

Don't get left behind

Increase new customer acquisition, reduce renewal rates and improve your customer experience.

Book a Demo
Mobile screen showing KennCo Insurance home insurance quote of €598.54 with 30% discount offer and contact number 01 427 7630.
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