Improve the Broker-Client Relationships
Cross selling campaigns can achieve increases in premiums across your product offering
Benefits of Cross selling
- Builds customer loyalty & deepens client relationship
- Increases your customer market share compared to the competition
- Instantly improves marketing ROI
- Increases the customer lifetime value
- Balances revenue growth amongst new and old customers
Cross selling insurance
Cross-selling and up-selling offer distinct benefits when it comes to selling insurance. Brokers can do both.
When done properly, they can be mutually beneficial, allowing you to provide value to your customers while increasing your revenue at the same time.
Segment your book.
Not all customers are cross-selling prospects. The first step to cross-selling insurance is to segment your leads. Segmentation allows brokers to identify customers that align with their marketing objectives, such as increasing multi policy numbers in their book.
Automate, Engage and Nurture.
Relevancy and personalisation is key to successfully cross-selling insurance. Prebuilt campaigns and drip feed automation allowing Brokers easily nurture their existing book.
Leverage policy data.
Brokers can access customer and policy data directly from their agency management system allowing for personalised and segmented communications.
Brokers can assess the overall campaign performance, paying attention to engagement rates, quote volumes, and closing percentages, which establishes benchmarks to improve upon.